Adbank is poised to solve a massive problem in the online advertising industry: bot fraud.
You get the idea: massive hordes of bots (56 percent of all internet traffic, to be exact) prowl the web, artificially inflating views and thus “robbing advertisers blind” and “killing the industry” as the Adbank whitepaper puts it.
That means every online advertiser in existence is theoretically getting less than half of what they’re paying for on average. That’s horrendous from a business perspective, no matter how you slice
If you’d like to take a deeper dive into the problem, you can check out the Adbank whitepaper here.
So what’s the Adbank solution?
Adbank strives to give advertisers “instant verification of advertising views.”
That means there will be no more wondering if 56 percent of your site views are coming from prowling bot swarms. Advertisers will be able to account for their money perfectly going forward.
But how?
The Adbank ecoystem, that’s how:
“The Adbank ecosystem is built upon several layers—each with the Adbank token ADB at its center. Being based on the ETH blockchain, Adbank’s core services are created as an interface between the blockchain and the other systems needed to fulfill the needs of the advertising platform. This allows products and solutions to be built in the transitional ways, easing the development process.”
“This approach has been chosen to leverage the best features of traditional centralized solutions while capturing the advantages of a decentralized blockchain solution.”
It’s certainly a token to keep an eye on if you favor real-world use cases that are needed here and now.
Adbank’s moon-shot is to become the default digital advertising token used in exchange between advertisers and publishers. Our long-term focus is on being the platform that will allow existing ad tech to adopt and get the benefits of blockchain technology by incorporating our anti-fraud AI and analytics tools.
TEAM
author :salsa24
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